Section 4 of 5
A page is not a container of links. It is a decision about what somebody should look at first
Sites worth reading as objects.
4 pieces here, and the complete roster is on the archive.
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Stripe set tables as design, copycats took gradients
Stripe's marketing pages made careful typography and well-set tables into a house style that half an industry copied without understanding which part was doing the work.
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More in this section
- Linear's dark page became half the industry's templateThe dark product page is now a genre with conventions. Naming them is more useful than admiring them.
- Scroll-driven animation ran in JavaScript for a decadeApple's product pages did with JavaScript what browsers now do natively, which is the usual order of events.
- CSS Grid made bento layouts cheap enough to overuseThe arrangement is not new. What changed is that it stopped costing anything to build, and cheap arrangements spread.