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Web
site promotion and web site marketing are a critical part of any
web site development strategy. Don't fall victim to the Field of
Dreams Syndrome, i.e. "If you build it, they will come".
No matter how great your web site is, if nobody knows about it,
you'll get very little traffic.
No two web sites are alike, so we will assist you in customizing
your web site marketing efforts to best suit the specific needs
of your web site.
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Initial
Web Site
Promotion |
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After
we create your site, we will kick-off your promotion by submitting
it to these search engines that currently offer free submissions:
All the Web, Alta Vista, Direct Hit, Google, Lycos. We will also your
web site to these directories that currently offer free submissions:
Ask Jeeves, Open Directory, and Yahoo (2 listings, free for non-commercial
sites only). These initial promotion services are included with each
one of our Hosting Plus accounts, at no additional charge! Beware
of promoters who advertise submission of your web site to thousands
of search engines for a fee. There are thousands of search engines,
but 90% of all traffic from search engines comes the top sites shown
above. |
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Promotion
Strategies |
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Submitting
your web site's address to a few search engines and directories is
not enough. Reciprocal links, opt-in e-mailing (not to be confused
with "spam"), targeted banner advertising (both free and
paid for), newsgroups, press releases, as well as integration with
traditional print media should be considered as part of your total
web site promotion strategy. Clients get access to the Client Services
area of our web site, which includes our own "26 Way to Promote
Your Web Site" report. |
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A
Case
Study |
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Getting
a high listing with the major search engines is the single most important
aspect of promoting any web site. Through keyword encoding and other
techniques, we have achieved #1 rankings for many of our clients,
and can offer special solutions to help customers find your site.
See our case study below for www.seattlephotographs.com, which achieved
excellent results in the top search engines, as shown below. |
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Case
Study: SeattlePhotographs.com Search Engine Rankings
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Search
Words
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Alta
Vista
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Excite
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HotBot
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Lycos
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Google
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Yahoo
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Northern
Light
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#1
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#2
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#1
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#3
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#1,2
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#1
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#1
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Seattle
photographs
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#1
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#1,2
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#2
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#1
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#1,2,3,4
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#3
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#1,2
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Seattle
stock photos
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#2
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#3
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#2
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#2
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#5
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-
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#1
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All rankings
were effective on 4/1/2001, and change constantly. |
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Additional
Promotion
Services |
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In
addition to free search engine submission, we can also provide the
following additional web site promotion services at our hourly rate
of $65/hr:
- Creation
of special promotional pages designed to get high rankings in
the top search engines.
- Assistance
in getting reciprocal links with other web sites that may be interested
in linking with your web site.
- Submitting
your web site to various industry related or content related directories.
- Adding
e-mail referral pages, associate programs, and other new promotional
methods as they are made available.
- We
can assist you in locating reputable third party advertising and
promotion firms which provide targeted e-mailing and paid banner
advertising programs and sponsorship.
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